This time of year, most business owners are deep in receipts, reviewing their expenses, and thinking about what they want next year to look like. And while you’re in that reflective headspace — before the new financial year kicks in on 1 July — it’s worth asking one more question.
Is your digital presence actually working for you? Or has it just been… there?
Because here’s the thing. The new financial year is a natural reset point. You’re already reviewing what worked and what didn’t. You’re already thinking about where you want to go next. Your online presence deserves the same attention.
Here are three areas worth checking before 30 June.
Your website — the first impression that matters most!
Your website is often the first thing a potential client sees when they look you up. It doesn’t matter how great your reputation is, how good your referrals are, or how active you are on social media — if your website isn’t clear, credible, and easy to navigate, people will leave without making contact.
Before 30 June, take 15 minutes to check these three things:
Your homepage headline. Does it immediately tell a visitor who you help and what you do? Not in vague, beautiful language (“helping you live your best life”), but in plain, specific terms. If someone landed on your homepage for the very first time — no context, no referral — would they know within 10 seconds whether you could help them?
Your services page. This is the page people visit when they’re genuinely considering hiring you. It’s one of the most important pages on your site, and it’s often the most neglected. Are your services described in terms your ideal client actually understands — what they get, what changes for them — or are they described in insider language that only makes sense if you already know your field?
Your contact process. How easy is it to enquire? Is there a form? A booking link? A direct email address? Every additional step between a potential client and their first message to you is a barrier. Make it as simple as possible.
SEO — are the right people actually finding you?
SEO isn’t something you set up once and tick off. It needs regular attention. And while a full audit takes more than an afternoon, there are a few quick checks worth doing before the new financial year.
Log into Google Search Console (it’s free, and if you’re not set up yet, that’s the first thing to do). Check for any crawl errors or pages that aren’t being indexed properly.
Take a look at your Google Business Profile. When did you last update it? Is your business description current? Are your hours correct? Have you added a photo recently? A neglected profile can quietly cost you local search visibility — and it only takes a few minutes to refresh.
Then look at your most important service pages. Does each one have a clear focus keyword? Is that keyword appearing naturally in the page title, the first paragraph, and at least one heading? These are small things, but they add up.
If you haven’t looked at your SEO since last financial year, this is a good time to start.
Social media — consistency matters more than volume
I hear this constantly from the business owners I work with: “I know I should be posting more consistently, but I never know what to say.” If that sounds familiar, the issue usually isn’t motivation or even time. It’s not having a simple system.
Before the new financial year, think about:
Which platforms are actually worth your time. Where does your ideal client spend time online? Start there. Do that well. Don’t spread yourself across five platforms trying to keep up — it leads to inconsistent content and burnout.
Do you have a basic content plan. Even three posts a week, planned one week ahead, makes an enormous difference to how consistent your presence feels. You don’t need to post every day. You need to post regularly.
Are your profiles are complete and current. Bio, profile photo, website link, pinned posts. These are the small details that tell a potential client whether you’re active, professional, and worth their time.
What to do with this
You don’t need to overhaul everything before 30 June. Pick one area — website, SEO, or social media — and do a focused, honest review. Write down two or three things that need attention. Then either tackle them yourself or get some help.
If you’d like a second pair of eyes on your website or online presence, I’d love to take a look. Send me an email at karen@blossomandgrow.com.au or DM me, and we can have a quick conversation about what’s holding your site back.
The new financial year is a clean slate. Your online presence should be ready to make the most of it.
Karen Phillips is the founder of Blossom and Grow — an SEO, web design, copywriting, and social media management business based in Brisbane. She helps Australian service-based businesses get found online and turn website visitors into clients.
