by Karen Phillips | Sep 23, 2026 | SEO tips
The first line of your homepage has one job: tell a stranger what you do, who it’s for and where you are, before they scroll. If it can’t, most visitors won’t go hunting for the answer. They’ll head back to Google and click the next result....
by Karen Phillips | Sep 12, 2026 | SEO tips
Last week I suggested something simple on Facebook and LinkedIn: ask ChatGPT to recommend a business like yours in your suburb, and see whether it says your name. It drew more interest than anything else I posted that week. The obvious next question is the one this...
by | Sep 10, 2026 | SEO tips
Why Your Business Doesn’t Show Up on Google Maps Someone asked me recently why her business doesn’t appear on Google Maps even though her website ranks perfectly well for the same search. It’s one of the most common questions I get, and the answer...
by Karen Phillips | Sep 3, 2026 | SEO tips
If you serve clients in your city, your region, or even just in Australia, local SEO is the most important thing you can focus on when it comes to getting found online. Yet most small business owners I work with have barely scratched the surface of it. Either they...
by Karen Phillips | Sep 3, 2026 | SEO tips
Most business owners I speak to are not completely ignoring SEO. They’re trying. They have a website, maybe a blog, possibly a Google Business Profile. They’re doing something. But doing something is not always the same as doing the right things. And...
by Karen Phillips | Aug 21, 2026 | SEO tips, Small Business, website
Your services page is usually the second page someone opens, right after your home page, and it is where most enquiries are quietly lost. She arrives interested. She leaves without doing anything, because the page told her what you offer and never told her what it...
