by Karen Phillips | Sep 3, 2026 | SEO tips
If you serve clients in your city, your region, or even just in Australia, local SEO is the most important thing you can focus on when it comes to getting found online. Yet most small business owners I work with have barely scratched the surface of it. Either they...
by Karen Phillips | Sep 3, 2026 | SEO tips
Most business owners I speak to are not completely ignoring SEO. They’re trying. They have a website, maybe a blog, possibly a Google Business Profile. They’re doing something. But doing something is not always the same as doing the right things. And...
by Karen Phillips | Aug 21, 2026 | SEO tips, Small Business, website
Your services page is usually the second page someone opens, right after your home page, and it is where most enquiries are quietly lost. She arrives interested. She leaves without doing anything, because the page told her what you offer and never told her what it...
by Karen Phillips | Aug 11, 2026 | Google, SEO tips
You’ve got a website. You typed your business name into Google, found it sitting right there at the top, and felt relieved. Then you typed in the thing you actually do, the words someone would use if they had never heard of you, and you were nowhere. Not page...
by Karen Phillips | Jul 29, 2026 | SEO tips
Most website copy tries to speak to everyone, and ends up connecting with no one. If your site is busy but your enquiries are quiet, the problem usually is not how hard you are working. It is the words. The good news – writing copy that attracts the right...
by Karen Phillips | Jul 22, 2026 | SEO tips
Someone near you searched for exactly what you offer this week. The only question that matters is whether they found you, or the business a few streets over who happened to show up first. Getting found in local search is rarely about doing more. It comes down to a...
