Blog
Why Your Business Doesn’t Show Up on Google Maps
Why Your Business Doesn't Show Up on Google Maps Someone asked me recently why her business doesn't appear on Google Maps even though her website ranks perfectly well for the same search. It's one of the most common questions I get, and the answer catches people out:...
What Is Local SEO and Why Does It Matter for Your Business?
If you serve clients in your city, your region, or even just in Australia, local SEO is the most important thing you can focus on when it comes to getting found online. Yet most small business owners I work with have barely scratched the surface of it. Either they...
The 5 SEO Mistakes Service Businesses Make (And How to Fix Them)
Most business owners I speak to are not completely ignoring SEO. They're trying. They have a website, maybe a blog, possibly a Google Business Profile. They're doing something. But doing something is not always the same as doing the right things. And sometimes, the...
How to Write Website Copy That Attracts the Right Clients
Most website copy describes the business. The person reading it is trying to work out one thing: do you understand my problem? Those are not the same job, and the gap between them is why a website can look lovely, load fast, and still sit there doing nothing. The good...
Why Your Email List Isn’t Growing (It’s Not Traffic)
You've got people landing on your website. Not thousands, but a steady trickle every week. And your email list has added, what, four people since March? So you go looking for more traffic, because that must be the missing piece. It usually isn't. The visitors you...
Is Your Website Protected? A Small Business Owner’s Guide to WordPress Security
Most small business owners find out their website has been hacked from a customer. Not from their host, not from a security alert, from a message saying "your site is doing something weird". By the time that message arrives, it has usually been days. If that thought...
What to Put on Your Services Page (So It Converts)
Your services page is usually the second page someone opens, right after your home page, and it is where most enquiries are quietly lost. She arrives interested. She leaves without doing anything, because the page told her what you offer and never told her what it...
Why Isn’t My Website Showing Up on Google? 7 Reasons
You've got a website. You typed your business name into Google, found it sitting right there at the top, and felt relieved. Then you typed in the thing you actually do, the words someone would use if they had never heard of you, and you were nowhere. Not page one. Not...
How to Write Website Copy That Attracts the Right Clients
Most website copy tries to speak to everyone, and ends up connecting with no one. If your site is busy but your enquiries are quiet, the problem usually is not how hard you are working. It is the words. The good news - writing copy that attracts the right clients is a...
How to Get Your Business Found on Google Locally
Someone near you searched for exactly what you offer this week. The only question that matters is whether they found you, or the business a few streets over who happened to show up first. Getting found in local search is rarely about doing more. It comes down to a...