Blog

Google your business name and scroll past your own website. Who else mentions you? A directory, a local group, an industry association, a client's page? Those mentions are called local citations, and the way they describe you matters more than most people realise....

Search your business name on Google and look at the grey lines of text under your website's title. That's your meta description, and it's often the deciding moment between someone clicking through and scrolling past. This guide shows you what it is, how to check yours...

Type site: followed by your web address into Google and you'll see your website the way a stranger does: a list of blue headlines, one for each page. Those headlines are your page titles, and on many small business websites they say "Home", "Services" or nothing but...

Someone in Carindale picks up her phone and types "bookkeeper near me", or asks ChatGPT for a good bookkeeper in Carindale. If your website never says, in words, that you work in Carindale, you're relying on Google and AI tools to guess. The good news: how to show up...

The first line of your homepage has one job: tell a stranger what you do, who it's for and where you are, before they scroll. If it can't, most visitors won't go hunting for the answer. They'll head back to Google and click the next result. Last week I asked on...

Last week I suggested something simple on Facebook and LinkedIn: ask ChatGPT to recommend a business like yours in your suburb, and see whether it says your name. It drew more interest than anything else I posted that week. The obvious next question is the one this...

If you serve clients in your city, your region, or even just in Australia, local SEO is the most important thing you can focus on when it comes to getting found online. Yet most small business owners I work with have barely scratched the surface of it. Either they...