Blog
Show Up in Local Search for the Suburbs You Serve
Someone in Carindale picks up her phone and types "bookkeeper near me", or asks ChatGPT for a good bookkeeper in Carindale. If your website never says, in words, that you work in Carindale, you're relying on Google and AI tools to guess. The good news: how to show up...
How to Write the First Line of Your Homepage: A Simple Test
The first line of your homepage has one job: tell a stranger what you do, who it's for and where you are, before they scroll. If it can't, most visitors won't go hunting for the answer. They'll head back to Google and click the next result. Last week I asked on...
How to Check What ChatGPT Says About Your Business
Last week I suggested something simple on Facebook and LinkedIn: ask ChatGPT to recommend a business like yours in your suburb, and see whether it says your name. It drew more interest than anything else I posted that week. The obvious next question is the one this...
Why Your Business Doesn’t Show Up on Google Maps
Why Your Business Doesn't Show Up on Google Maps Someone asked me recently why her business doesn't appear on Google Maps even though her website ranks perfectly well for the same search. It's one of the most common questions I get, and the answer catches people out:...
What Is Local SEO and Why Does It Matter for Your Business?
If you serve clients in your city, your region, or even just in Australia, local SEO is the most important thing you can focus on when it comes to getting found online. Yet most small business owners I work with have barely scratched the surface of it. Either they...
The 5 SEO Mistakes Service Businesses Make (And How to Fix Them)
Most business owners I speak to are not completely ignoring SEO. They're trying. They have a website, maybe a blog, possibly a Google Business Profile. They're doing something. But doing something is not always the same as doing the right things. And sometimes, the...
Why Your Email List Isn’t Growing (It’s Not Traffic)
You've got people landing on your website. Not thousands, but a steady trickle every week. And your email list has added, what, four people since March? So you go looking for more traffic, because that must be the missing piece. It usually isn't. The visitors you...
Is Your Website Protected? A Small Business Owner’s Guide to WordPress Security
Most small business owners find out their website has been hacked from a customer. Not from their host, not from a security alert, from a message saying "your site is doing something weird". By the time that message arrives, it has usually been days. If that thought...
What to Put on Your Services Page (So It Converts)
Your services page is usually the second page someone opens, right after your home page, and it is where most enquiries are quietly lost. She arrives interested. She leaves without doing anything, because the page told her what you offer and never told her what it...
Why Isn’t My Website Showing Up on Google? 7 Reasons
You've got a website. You typed your business name into Google, found it sitting right there at the top, and felt relieved. Then you typed in the thing you actually do, the words someone would use if they had never heard of you, and you were nowhere. Not page one. Not...