Show Up in Local Search for the Suburbs You Serve
Someone in Carindale picks up her phone and types “bookkeeper near me”, or asks ChatGPT for a good bookkeeper in Carindale. If your website never says,... Read more.
How to Write the First Line of Your Homepage: A Simple Test
The first line of your homepage has one job: tell a stranger what you do, who it’s for and where you are, before they scroll. If it can’t, most visitors... Read more.
How to Check What ChatGPT Says About Your Business
Last week I suggested something simple on Facebook and LinkedIn: ask ChatGPT to recommend a business like yours in your suburb, and see whether it says your name.... Read more.
What Is Local SEO and Why Does It Matter for Your Business?
If you serve clients in your city, your region, or even just in Australia, local SEO is the most important thing you can focus on when it comes to getting found... Read more.
The 5 SEO Mistakes Service Businesses Make (And How to Fix Them)
Most business owners I speak to are not completely ignoring SEO. They’re trying. They have a website, maybe a blog, possibly a Google Business Profile. They’re... Read more.