Is your website a ghost town? No enquiries coming in through your contact page, no one booking in for your free discovery calls, let alone actually buying something!
One of the questions I’m most frequently asked is “How do I get more people to my website?”
We’ve all been there. Remember the excitement when your site first went live? Remember how you sat back just waiting for enquiries and bookings to flood in? And then….crickets.
Now you lie awake at night wondering where your next client is coming from, exhausted from spending hours in a gazillion Facebook groups Every.Single.Day hustling for clients.
Imagine how life would be with a steady stream of enquiries landing in your inbox every day, which you then get to convert into paying clients.
Here are 6 simple steps you can take right now to make a difference to your website traffic:
1. Get a Google My Business listing and use it
This is one my faves and is severely under-utilised by most business. It’s totally free, easy to set up, and pays dividends in getting you noticed in local search. You can include a keyword rich business description, and post info, offers and events. Most importantly, you can collect reviews from your clients – great social proof:)
2. Use targeted keywords
Google doesn’t notice how beautifully designed and pretty your website is. What Google cares about is how relevant it is to the searcher. Google’s mission is to present the searcher with the best match possible for the words or phrases they have just typed into the search bar. Make sure each of your web pages clearly targets one particular topic, and use the words and phrases associated with that topic. For more info on keywords and phrases read “Keywords – What Are They And How Do I Find Them”.
3. Create compelling page titles and meta descriptions
The backend of your website is where you go to include keywords in your web page titles and meta descriptions. Relevant keywords are for Google to recognise you have the solution to the searcher’s query and present your web page to the searcher. The meta description of your web page is the first piece of “you” the searcher will see. It needs to be captivating so they just can’t resist clicking through.
4. Post blogs regularly
Posting a blog on your website every week or every month means more pages for Google to index and more opportunities for searchers to land on your site. A blog is also a golden opportunity to include more relevant targeted keywords, increasing the chances of Google ranking your site and connecting you with searchers.
5. Use internal links
Internal links are links on a web page that point to other pages on your website, such as the navigation links on your home page. This helps Google discover content on your site and rank this content in the search results.
6. List your business in online business directories
There are a heap of online business directories like Yelp, Hot Frog, Local Search where you can create a profile and list your business website. It’s important to make sure that your details (business name, address and phone number, and url) are the same wherever you appear on the internet so the Google bots can easily recognize you.
My last piece of advice is to remember to snapshot your Google Analytics before you begin (wait…you are using Google Analytics right?) so you can measure your progress.
There are a heap of other factors involved in making your website Google friendly, but these six steps are a good place to start.
Of course if your website’s been operating for a while there’s likely to be a number of issues affecting your Google ranking. If you’d like my expert eyes on your site, book my $99 Website Health Check and Site Audit and let’s see how to improve your results.