Website Privacy Policy

Hi there! This website,, is owned and operated by Phillips Direct Office Pty Ltd T/A Blossom and Grow SEO, ABN 30 154 500 035.

If you have any questions or need further information, please contact:

Karen Phillips

This document sets out our Privacy Policy. It describes how we collect and manage your personal information when you interact with this site. We take this responsibility very seriously. If you have any questions or concerns about how your personal information is being handled, please do not hesitate to contact us.

We voluntarily choose to comply with the Australian Privacy Principles set out in the Privacy Act 1988.

We understand that visitors from the EU may access this site, so we also aim to comply with the General Data Protection Regulations (GDPR).

Personal Information

If you engage with us via this website, or choose to become our client, we may ask to collect the following kinds of personal information from you, including:

  • your name and email address
  • the country that you live in
  • your opinion about future topics, products or services that may interest you
  • information that allows us to tailor our content to your needs when you sign up for one of our webinars or promotional events
  • with your consent, we may collect your IP address, and information about your browsing history to help us improve the usability and appeal of our website

Collection and Use

We may collect your personal information by various means including:

  • an opt-in form for our mailing list
  • when you email us
  • automatically, through the use of cookies

We use this information to:

  • respond to your enquiries
  • provide you with relevant news and updates about our services
  • improve this website and the services we provide

We will only collect your personal information:

  • with your full awareness and consent, such as when you email us, tick a checkbox or fill in a form to provide us with information
  • if we need it to provide you with information or services that you request
  • if we are legally required to collect it
  • for necessary administrative processes if you become our client
  • if we believe that we can demonstrate a legitimate interest in using your data for marketing purposes, although we will always give you a choice to opt out

Confidential Information

We understand that your business information is particularly sensitive, and that you are trusting us to keep this information confidential.

We will only collect confidential information by methods that are reasonably secure, such as:

  • through our intake form in Acuity when you book an appointment
  • in a zoom consultation or face to face
  • when you send us information in an email

The reason why we collect this information is:

  • so that we can provide you with the services you have contracted for
  • to ensure that we are providing you with the most appropriate services

The confidential information we ask you to provide for this purpose may include:

  • information about the type of clients you service
  • your plans for launches and other marketing efforts
  • information about your business and how it operates

You may choose not to provide us with your confidential business information. However, if you choose not to be completely honest with us we may not be able to adequately provide you with the services that you request.

Disclosure of Information

Reasons why we may disclose your information include:

  • to provide you with the services you have requested
  • to send you products that you have purchased

In order to do this, we may share relevant information – on a strictly need to know basis – with our virtual assistant (VA)

We will also disclose your information if required by law to do so or in circumstances permitted by the Privacy Act – for example, where we have reasonable grounds to suspect that unlawful activity, or misconduct of a serious nature, that relates to our functions or activities has been, is being or may be engaged in, and in response to a subpoena, discovery request or a court order.

If you have any concerns regarding the disclosure of your information in this context, please do not hesitate to get in touch with us to discuss this personally.

We will use all reasonable means to protect the confidentiality of your information while in our possession or control. We will not knowingly share any of your information with any third party other than the service providers who assist us in providing the information and/or services we are providing to you. To the extent that we do share your information with a service provider, we would only do so if that party has agreed to comply with our privacy standards or we are satisfied that the service provider has a suitably protective policy of their own. Some of our service providers may be overseas and may not be subject to Australian Privacy Laws or compliant with GDPR. Please contact us if you have any concerns about the potential disclosure of your information. Please also see the section on Security below.


We take reasonable physical, technical and administrative safeguards to protect your information from misuse, interference, loss, and unauthorised access, modification and disclosure.

We manage risks to your information by:

  • storing files securely
  • ensuring that only key personnel have access to confidential information
  • releasing information to service providers on a strictly need-to-know basis
  • conducting regular audits of our security systems

As mentioned above, your information may also be stored with a third-party provider, where it will be managed under their security policy:

From time to time we may combine information provided by you with information gathered from:

  • Facebook
  • LinkedIn
  • your website
  • personal contact

If you do not wish this to occur, please contact us.

Cookies and Google Analytics

Cookies are small text files that are commonly used by websites to improve a user’s experience, collect statistics or marketing information and provide access to secure areas.

You can choose to configure your browser settings not to accept cookies.

Our website uses the following cookies:

We use Google Analytics to collect information about your use of our website so that we can get strategic information about how our website is being used and improve its functionality. You can find out more about the information Google collects and how it is used here:

Google also provides an add-on for your browser that you can use to opt-out and prevent your data being used by Google Analytics. You can access that add-on here:

Access to Information

You can contact us to access, correct or update your personal information at any time. Unless we are subject to a confidentiality obligation or some other restriction on giving access to the information which permits us to refuse you access under the Privacy Act, and we believe there is a valid reason for doing so, we will endeavour to make your information available you within 30 days.


If a breach of this Privacy Policy occurs, or if you wish to a request a change to your personal information, you may contact us by sending an email outlining your concerns to us at

If you are not satisfied with our response to your complaint you may seek a review by contacting the Office of the Australian Information Commissioner using the information available at

Notification of Change

If we decide to change our Privacy Policy, we will post a copy of the revised policy on our website.

Notification of Breach

If we have reason to suspect that a serious data breach has occurred and that this may result in harm or loss to you, we will immediately assess the situation and take appropriate remedial action. If we still believe that you are at risk, we will notify the Office of the Information Commissioner and either notify you directly, or if that is not possible, publicise a notification of the breach on this website.

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